AABB Media Kit 2023

AABB Media Kit

Reach a highly-targeted audience with AABB.

AABB is a diverse, connected and established community of healthcare professionals dedicated to advancing transfusion medicine and biotherapies. Members include physicians, nurses, scientists, researchers, administrators, medical technologists and other health care providers, located in more than 80 countries.

20,000+ Professional Community

6,000+ Individual Members

1,300+ Accredited Institutional Members

Corporate Partner Program

Align your brand with the advancement of blood and biotherapies for donors and patients throughout the world, while increasing corporate visibility and establishing key relationships.

Benefits include:

  • Gain year-round recognition of your support of the field
  • Network with key leaders and decision makers and connect with your optimal targeted audience
  • Maximize your spend to reach your goals with a dedicated account executive, 4x individual AABB memberships, use of the AABB Corporate Partner logo and further discounts on a variety of AABB products and placements
AABB Corporate Partner Logo

Sponsored Education

AABB members rate education as one of the most valuable resources provided by AABB.

Sponsorship of educational content provides high-quality education while showing your company supports those in the field. Sponsoring companies will also be highlighted in several locations on the AABB website, during the program, and in multiple AABB communications including our newsfeed, AABB Weekly Report, AABB News, SmartBrief, email and/or social media.

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Sponsored Education eCast

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Science and Innovation Forum

 Usually provided by sponsors in the form of Hot Topic discussions, these e-Casts are an opportunity for AABB Members to learn and participate in discussions that are timely and relevant to their practice and the field.These programs are presented by companies serving the AABB community and target a critical need in the field that can be addressed by the sponsor’s solutions technology.
Attendance (live) 250-800 per event
Registration (on-demand) Up to 1700
Attendance costFree for AABB members / nominal cost for non-membersFree for everyone
CE credit offered*YesNo
Program developmentAABB content with sponsor inputSponsor content and speakers
On-demand availabilityUp to 2 yearsUp to 1 year
Free sponsor access codeYesN/A (already free access for everyone)
Sponsor recognition (inc. logo) in selected AABB marketing and promotionsYesYes
Promotion of permitted sponsor products and servicesNoYes
List of attendee / registration contact infoNoYes

*CME is not available to attendees on either program. If CME is an important aspect to your company, please inquire about grant support.

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AABB Advertising and Media Placement Opportunities

AABB is the definitive source for news and resources for the blood and biotherapies community, delivering need-to-know information, analysis of current and emerging issues in the field, and cutting-edge research to help members expand their knowledge and continue their professional growth. There are many opportunities to advertise and reach your optimal target audience across AABB’s portfolio of both print and digital publications.

AABB Weekly Report
AABB Supplier Guide

Is AABB’s daily news email, curating up-to-date news on transfusion medicine, biotherapies, and more for a subscription-only audience.

Is AABB’s weekly, member newsletter highlighting top stories from the AABB Newsfeed. This includes updates on the latest news, analysis, commentary and updates on critical topics for the blood and biotherapies community.

Is AABB’s scholarly, peer reviewed journal, publishes the latest research and advances related to transfusion medicine and biotherapies. Each issue addresses important topics to the field and reaches a global audience that includes AABB members and more than 1,000 institutions.

Provides an insightful look at critical issues affecting the field. Each issue takes a close look at the industry through feature articles, in-depth news stories, interviews, expert opinion columns and coverage of critical issues affecting the field. AABB News is received by all AABB members.

Is the premier online directory for serious purchasers of your company’s products and services. This year-round opportunity exposes your offerings to key decision makers in transfusion medicine and biotherapies.

DailyWeeklyMonthly11 issues/year-
8,7004,5006,000+ print circulation and 700,000+ digital downloads6,000+ print circulation-
51% total open rate36% open rate---
0.64% ad click-through rate7% click-through rate---

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AABB Standards-Compliant Product Program

The AABB Standards-Compliant Program offers assurance to buyers that laboratory equipment and supplies are in compliance with AABB Standards. Vendors can apply to have AABB accreditation experts review their products and, if approved, the product will receive an AABB Standards-Compliant seal for use in marketing material and will be added to a list of products achieving this recognition, available on the AABB Website and through various communications.

AABB Standards-Compliant Products Seal

AABB Job Board: Targeted Talent Search Portal

AABB Job Board is the leading job-search portal for finding qualified healthcare professionals that have specific experience in blood banking, transfusion medicine and biotherapies. Post your job openings instantly and find qualified, experienced professionals fast with a highly targeted talent search.

Benefits & Pricing

AABB Annual Meeting

Find out about our AABB Annual Meeting opportunities and how to get involved here.